Mission & Values | Morse Home Improvement
24 hrs. Emergency Service 302-663-0042 Free Estimate
24 hrs. Emergency Service 302-663-0042 Free Estimate

Mission & Values


"Our Mission is to provide a quality product, at an affordable price, with remarkable customer service every time, utilizing our professionalism, integrity, and knowledge."


Non-negotiable Core Values

We could easily cut our costs by being less focused on our Core Values. Holding ourselves to a higher standard cost us more in time and money. Our customer service, communication and response times are second to none and we never hesitate to go the extra mile. Our core values all grow from one key philosophy: Always do what’s right for our customers, even when no one is looking.

Integrity First

Doing right is always the right thing to do. If it costs us more, takes more time, or is inconvenient – none of that matters when our integrity is at stake. Everyone knows the difference between right and wrong, and it’s up to us to always act with integrity both internally and externally.


We build and maintain a culture of self-accountability at Morse Roofing & Siding. Every team member is accountable to every other team member, but most of all to our customers.


Since being a roofer in Delaware does not require a certification or tradesman license, it’s up to us to continually seek the highest levels of education about roofing and siding. It’s why we voluntarily meet standards for certification, licensing, and education that far exceed the typical, and why we promise to always stay on top of the latest building code, material, and technology updates.


We believe that professionalism is a key mindset for delivering on our promises. We will always conduct ourselves with dignity and show respect to everyone we meet as part of our work. This includes our customers, our fellow team members, vendors, and the wider community, without exceptions.